European directives and global sustainability goals have accelerated the transition to recyclable, environmentally friendly, and responsible materials.
In particular, the EU Packaging and Packaging Waste Regulation (PPWR) clearly sets the direction: companies must reduce their environmental footprint – otherwise they risk falling behind market requirements.
In the B2B industry, this change means even more: today, partners evaluate companies not only by product quality, but also by how sustainably and responsibly they operate. Packaging has therefore become a direct reflection of brand values.